Art in 3D

6:47 PM Edit This 0 Comments »
I am not one of those people who thinks a squiggly line on a piece of printer paper is art.  Art takes effort, desire and labor.  It takes thought and vision. 


Any 3-D advertising is art to me.  When I see nontraditional work, I think about how much time and effort was put forth to make it happen.  I'm not saying that simple print ads are not laborious.  I am just saying making something more physical represents a greater amount of intensity.  Someone had a vision and was not afraid of how hard it would be to realize a design.

Rethink
Canada


JWT
Melbourne, Australia



Cause-Related Advertising

6:37 PM Edit This 0 Comments »
I pretty much place any "cause" advertising in the art column.  Such advertising is artistic because its goal is to challenge the way people think.  Sure, you can make the argument that McDonald's tries to get people to change the way customers think about eating healthy food.  But I'm not just talking about changing the way people look at a restaurant.  I am talking about changing the way people think about the world by examining different perspectives.  

TBWA
Paris, France

Publicis
Brazil
TBWA
Helsinki, Finland







Enlist!

6:06 PM Edit This 0 Comments »
One of my definitions of art is that it evokes a strong reaction, whether it is sadness, nostalgia, fear, or inspiration.  
I found this ad in the book, Hey Whipple, Squeeze This.  The author writes that right after the Lusitania sank, the government issued many posters that encouraged strapping young men to volunteer to serve their country and protect the innocent.  They used Uncle Sam, shining stars, and bold stripes to foster a sense of patriotism.  This unexpected visual of a drowning woman and baby creates a stronger sense of duty.  It puts a face to the cause and helps people realize what they are fighting for.  It is effective and inspirational.
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