Cause-Related Advertising

6:37 PM Edit This 0 Comments »
I pretty much place any "cause" advertising in the art column.  Such advertising is artistic because its goal is to challenge the way people think.  Sure, you can make the argument that McDonald's tries to get people to change the way customers think about eating healthy food.  But I'm not just talking about changing the way people look at a restaurant.  I am talking about changing the way people think about the world by examining different perspectives.  

TBWA
Paris, France

Publicis
Brazil
TBWA
Helsinki, Finland







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