Party of 1

I found this ad in the book, Hey Whipple, Squeeze This.  The author writes that right after the Lusitania sank, the government issued many posters that encouraged strapping young men to volunteer to serve their country and protect the innocent.  They used Uncle Sam, shining stars, and bold stripes to foster a sense of patriotism.  This unexpected visual of a drowning woman and baby creates a stronger sense of duty.  It puts a face to the cause and helps people realize what they are fighting for.  It is effective and inspirational.