Superbowl Ads: The Winners, The Losers and the In-Betweeners
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The Winners:
1. CareerBuilder.com by Weiden and Kennedy in Portland, Oregon
Repetition will make you remember something, alright. I loved this spot..every little montage keeps getting more and more ridiculous. I think my favorite is the woman riding the dolphin. Even though the scenarios are absurd, they are pretty true. Not that my hatred of my first job compares to the woes of true professionals, I always wished I were somewhere else or doing something else (riding dolphins and punching koalas, included). This ad is effective because it really speaks to everyone.
2. NBC: LMAO by The NBC Agency in Burbank, California
This is so light-hearted and funny! I usually think plugs for tv shows are lame, but I really like that NBC isn't selling 30 Rock, The Office, yadayada...they are selling Thursday night.
3. Coca Cola: Heist by Weiden and Kennedy in Portland, Oregon
Everything by Coke seems really whimsical. The animation in this is really beautiful and I think it works because it plays off of the whole 'ants at the picnic' idea. Really cool!
The Losers:
1. GoDaddy.com by an in house agency
Ugh. Gag me with a spoon. This is so gross, demeaning and I just don't even know what godaddy.com is. And don't get me started on that brat, Danica Patrick! I hate celebrity endorsements in the first place, but I really hate when the endorser is her!
2. Pepsi: Pepsuber by TBWA/Chiat/Day in Los Angeles, California
I watch SNL a lot, so I got the reference to McGruber, which is a reference to McGuyver. However, it isn't a skit that is played that often, so I thought they were really taking a risk when they chose to spoof it. I just think it was trying too hard to be funny.
3. Cheetos: Spoiled Girl by Goodby, Silverstein and Partners in San Francisco, California
Hmmm.....does this remind anyone of a particular Starburst campaign? I thought it was too similar to the ads where the Starburst tempts his owner to ditch his friends so they won't want to share. I am pretty much 'over' the whole 'food tempting you to be mischevious' idea. I think it's been done. Sorry, Cheetos. I'll still eat you, though.
The Winner:
Weiden and Kennedy (Portland) take the cake for ads this year! What a great job! They submitted a wide variety of ads that displayed a lot of different personalities.
Goodby, Silverstein and Partners (SanFran) had some great work, even though I didn't particularly care for their Cheetos stuff. I loved their Dennys serious breakfast spots! Those were really funny!
The Loser:
TBWA/Chiat/Day (LA) really disappointed me. Their Pepsi work was really dull and I don't think they flexed their creative muscle to the utmost. It's hard to believe the guys who brought us those great Mac ads also gave us that Pepsi junk...pee-ew!!
The InBetweener:
Grey (NYC) Even though they only did E*Trade stuff, I just don't know how I feel about them. Every new talking baby commercial is really funny, yet I feel like the concept is a little tired.
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