Old and New
7:17 PM Edit This 0 Comments »Coke
It seems like Coke aimed towards an Americana image with their earlier advertising. D'Arcy and McCann Erickson made Coke seem like the American thing to drink...creating and using the Santa imagery was a perfect way to do so. I think using such symbols helped establish Coke as a brand that can branch off and do the more creative work that we see today.
D'Arcy
1931
1956
Weiden and Kennedy
2007
2009
Volkswagen
I really like that VW has always been weird (for its time, that is). I always look forward to seeing any kind of work for the company because it is so weird, yet makes so much sense. Other car companies take themselves too seriously, which is fine. I prefer the lighthearted nature of some of the more recent VW spots. While the CP+B people love to work outside of the box, they still come up with some really powerful spots. They are all about creating balance in their advertising, which is great considering the type of car they are selling. VW is a really safe brand, but it is also for people who are fun and carefree. Putting forth work like the "Vdub" commercials and the "safe happens" commercials really helps paint a picture of what the VW brand stands for...smart engineering for people who like to have a good time.
DDB
1963
1967
1968
1994
Crispin Porter + Bogusky
2006
2008
2007
DeBeers
Jewelry ads are pretty cheesy, as you can see by some of the earlier DeBeers work. I know the "diamond is forever" slogan is one of the most popular in the history of advertising, but I get tired of seeing it in traditional media. To me, nontraditional is the way to go for jewelry advertising. DeBeer's slogan is so versatile and has such potential, it is almost a shame to use it for print ads and lump it together with all that Kay Jewelers nonsense. The campaign below the 'frog and prince' one is so cool to me. The folks at JWT decided to set up a 360 degree kiss. They had couples kiss on a podium and they filmed the kiss from all different angles so they could capture the emotion. I like the idea that they are selling a connection and not a 50% off Mothers' Day necklace. DeBeers has been coming out with more and more nontraditional stuff as of late...think back to the "diamond is forever" flower exhibit in Grand Central station. Exhibitions like that are what will set DeBeers apart from other jewelers.
NW Ayer and Partners
1948
1983
1993
JWT
2000
2007
2008
2003
2006
2008
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