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3:05 PM Edit This 0 Comments »72 and Sunny
Los Angeles, California
Don't judge me, but I watch Gossip Girl. Religiously. It is, in fact, my guilty pleasure. I also watch the news, so hopefully they cancel each other out.
Anyhow, I think these ads have the perfect tone to them. They are scandalous, which is appropriate considering both the nature of the show and the type of audience it caters to. I think it is really clever that they used the emoticon to convey surprise since a lot of the communication (a.k.a. gossip) on the show takes place via cell phones.


Strawberry Frog
Amsterdam, The Netherlands
I don't really know that there is supposed to be a message here, but I think the composition of the shoe is really interesting. I like that it is a Japanese brand and they have used cultural trademarks for the shoe.

Mother
London, England
This is for a tattoo show...hmmm. I feel like the people who created this always wanted to have a giant model of a person that looks like he is swimming through a lawn, and then when they finally signed the "Inked" client, they decided to use it just for the sake of using it. What I'm trying to say is that I don't think this model is relevant to the client. Yeah, it attracts attention, but it doesn't really make sense to me.

WongDoody
Seattle, Washington
I like the 'rescue' and 'find' the creative side ads exponentially more than the 'nurture' one. The nurture one is so unbelievably disgusting. I really think there could be a better way to show something being nurtured. Now, I respect the gross and disgusting. I think they are funny and I have a weird sense of humor. However, this really bothers me. I think it is the whole connection with an artist that turns my stomach. I just get this image of this really artistic guy who is close with his mom because she is the only one who 'gets' him and she breast feeds him until he is 7. Yuck.



Secret Weapon Marketing
Santa Monica, California
It was hard to find anything other than Jack in the Box ads since SWM takes on so few clients at a time. I don't really like Jack in the Box ads, on the whole. I liked this one the most, or disliked it the least, because I thought the little balls were funny. I am a little sick of Jack, which is why I liked the "hang in there, Jack" campaign. It was a nice change of pace to a staling concept.
Droga5
Sydney, Australia
Droga5 does great viral work. Videos like this not only entertain the viewer, but challenge him to make a response video or even try to improve upon this prank (think Jackass's meat suit barbecue), which creates great buzz for the brand. I went to the website www.quitinstyle.com and apparently, people are supposed to find a really creative way to stick it to the man. They can upload a video and then enter it to win a contest. This video is so funny, but the whole website kindof freaks me out.
TAG
California
This ad is very emotional and inspiring because it seems so real. The thing that attracts people to these kinds of video games is a chance to transport themselves to a different reality.
Ground Zero
Los Angeles, California
I have always wondered what the history is of the ground my house sits on or the parking lot I use during the school year. Did somebody die there? Did something crash there? I think it's something a lot of people wonder and that's why these are so relatable. These encourage us to be more educated. They almost mock the fact that we are around historic sites all the time and we are completely unaware of it.


Rethink
Canada
This is such a cool business card design. After looking through Rethink's work, I found that they do a lot of nontraditional stuff. The yoga sign below is another example of nontraditional being one of their strengths.


Taxi
Canada
This billboard is so cool because it changed over time. The block of cheese would get smaller and more would come out of the grater. I'm really digging the visual, but I think the copy is sort of ...let's say cheesy?


LaComunidad
Buenos Aires, Argentina
I like that the faces are blank in these ads since the whole concept is creating a new identity.


22Squared West Wayne
Tampa, Florida
I love the copy in these ads. It is so funny and clever. They actually have some of these ads up at their restaurants, which is really fun to read while you wait for your food.


Modernista
Netherlands
Even though I like these, I wish they weren't spitting out water each time. Haven't we all heard the phrase 'milk shooting out of my nose"? Where is that? A little more variety would have been nice, but on the whole, I think this is fun.


David & Goliath
California
These are really funny and I love the lighting in the pictures. It adds a sort of reality tv vibe to the whole shot. I don't like that they put the room rate on the bottom, though. And I also don't like how the casino name is rotated. I think it's hard to read and all of that copy makes the ad seem crowded.



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