Havas
7:22 PM Edit This 0 Comments »Arnold
New York City, New York
I don't really like using definitions in ads. I feel like they are overused and cliche. I don't think this is very powerful. For what the message is, the approach needs to be shocking and groundbreaking. I think using definitions is a cop out and it doesn't get the job done.
Boston, Massachusetts
Wow. It's an ad for a sports channel and it is copy-driven. Bravo!
McKinney
Durham, North Carolina
This really cuts to the heart of the issue at hand. Prisoners are still people and no one deserves to be sexually violated. However, part of me wants to see one picture of a person that is cut in half...one half is 'normal' and the other half is a prisoner. I just think it looks awkward to have the side by side comparison.
This brings me back to the whole tongue in cheek approach to advertising tough subjects. Here, McKinney has successfully played on the whole "don't drop the soap" joke. We laugh at first, and then force ourselves to examine why we're laughing at such a bad thing.
Euro RSCG
Singapore
This is probably one of my favorite campaigns. I have found that usually camera ads are all the same or ridiculously stupid (think Ashton Kutcher's Nikon fiasco). This ad works because it focuses (pun intended) on one feature and doesn't overwhelm the consumer. Most camera ads try to be too serious and dramatic, but these are fun and great.
0 comments:
Post a Comment