Publicis Groupe
7:22 PM Edit This 0 Comments »Team One Advertising
Warsaw, Poland
I have a very weird sense of humor so I really think this is hilarious, even though I don't have a clue what the product is. It really reminded me of the opera singing rabbit from those Skittles ads. I think that sometimes ads can be completely random and weird and still work for the product because they become cult classics. People don't intend to see what the product is; they just want to see the weird ad. However, they are still exposed to the product.
Publicis
Dallas, Texas
I really hate celebrity endorsements. I think it is an easy way out so advertisers don't have to push themselves to come up with a truly interesting and creative idea. Who really believes that Michael Phelps swims like he does because he eats Powerbars? I don't mean for that to sound trite, but I really think the whole idea behind using celebrity endorsers is bogus. We, as consumers, deserve more credit than that.
Saatchi and Saatchi
New Zealand
The art direction in these is really powerful. You see just enough of the copy at the top and bottom to know what it is. I really like the last 2 because they play on general misunderstandings...a lot of people always talk about how they saw a log but then it started to move, or someone claims they saw Nessy, but everyone else knows it was a hoax. When you play on common knowledge or experiences like these, people feel really connected to the product when they see the ads.
Kaplan Thaler
New York City, New York
This viral campaign is hysterical. The guys in it are so believable...I love how they are so excited to have safe sex after they finish the walk. It really reminds me of Amelia Bedelia. She is a maid in a children's book series who takes everything extremely literally. When her bosses tell her to change the towels in the bathroom, for instance, she takes scissors to them in order to change their appearance. I feel like there are a lot of organizations that do a good job of educating us about the dangers of unprotected sex, so I think now, it's all about reminding people about it. Little videos like this are great for that.
Fallon
London, England
Cadbury gets away with really wacky ads. The drum playing gorilla, for example, is a huge hit and people still e-mail it to me. I like that that's Cadbury's personality. They don't really sell chocolate in their ads; they sell weirdness and I'm way into that.
Leo Burnett
Bogota, Colombia
This is a very 'sweet' way to handle a gross topic. I really like the copy. Its double meaning takes the gross edge off of the whole 'fiber issue'. I'm a big fan of how this agency has handled the AllBran campaign. Everything they have done has been really classy. N0t once do they mention butts or farts. They do approach this topic with humor, but in a different and unexpected way.
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