Interpublic
9:28 AM Edit This 0 Comments »TM Advertising
Dallas, Texas
I believe they parked this car in a bunch of different places as a means of nontraditional advertising. I know I saw a picture of this car by a Mexican restaurant and I think that's in poor taste. Who wants to see bird poop when they are eating a burrito? Not me, that's for sure. Other than that minor faux pas, I think this is okay. (This is for Verizon Superpages)
Draft FCB
Hamberg, Germany
This is neat because it has a double meaning. I read up on Miracle Whip and found that a lot of people prefer it not only because it is lighter in fat content, but it has a nice and light texture/flavor to it, too. Also, the see-saw imagery makes people think if they eat Miracle Whip over Mayo, they won't weigh down their end. Overall, I like it...pretty cute.
Campbell Mithun
Minneapolis, Minnesota
This is such a great idea. I really love ads that don't need copy because the visuals are so powerful. It is so simple and easy to understand. I really LOVE it! I think a lot of the time people view their yards as an onerous chore to maintain when they should be an oasis for them to relax in. This ad helps to remind us that our yards have the potential to be more soothing than our reading chairs or bathtubs.
Dailey and Associates
Los Angeles, California
Sure, this isn't groundbreaking creative work, but who doesn't love seeing a dog gargle?
Lowe
Cairo, Egypt
This campaign is really cool. I like how it is strange when you first look at it, but once you know what the product is, you have a light bulb moment. I like how they have combined the slope of the pan with the spherical representation of the food to really tie the concept together that the pan is nonstick.
Bangkok, Thailand
I think I am beginning to favor Lowe's work. They have really simple visuals that deliver a big idea. I think both of these are really interesting and really work well.
Carmichael Lynch
Minneapolis, Minnesota
This ad is pretty cool...(pardon the pun). I really like that on top of the water, the explanation is very simple, but as you go deeper into the water, you learn more and more about what happened to the Titanic. The parallels between the Titanic's demise and the nature of icebergs is a really interesting thing to examine.
Deutsch
New York City, New York
I don't think I'm the only person who is sick of the typical digital camera ad. I hate how most of them are just really pretty shots and the copy is just something to the effect of "buy this camera, automatically assume the skills of a seasoned photographer". I really like this nontraditional campaign simply because it is different from what I usually see. I think the coffee cup and the collar are great ways to show the features of the camera.
McCann Erickson:
Brussels, Belgium
The basic thing I have to say about this ad is that it's sooooo true. Even the most innocent of searches can end up in the worst ways. I really like the "3-D" approach to this concept. It really helps demonstrate how even the simplest of intentions can take someone to a dark and perverted place.
The Martin Agency
Richmond, Virginia
Simplicity is king. How inexpensive must this have been? Seeing ads like these remind me that bigger is not always better and sometimes, the most effective solution is the least intricate.
Hill Holliday
Boston, Massachusetts
Origami is way cool. My great aunt was from Asia and she was really into origami. She used to make gift bags out of pretty magazine ads and send them to me and my sister. I always thought that was pretty neat. I feel like it is something everyone can relate to. Whether you devote certain hours of the day to making swans, or you find yourself folding up the test you just got back in class to a paper airplane, everyone knows what it is. The thing that is cool about this campaign is that it plays on that idea. When you are bored or not using something, you fold it up and make a "3-D doodle". You can take something you are not using and make it into something different. In this case, you can take money that you don't use and turn it into clothing for the needy.
Mullen
Boston, Massachusetts
Our society is so desensitized that we must resort to different approaches to pull at a nerve. This tongue-in-cheek approach is funny and really effective. I think it's effective because you feel badly for laughing at someone with a mirror sticking out of his head, and then you force yourself to analyze why it's not that funny.
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