Party of 1

The Richards Group

Dallas, Texas

It's pretty...but I just think it's a little too much copy.  I really don't want to read everything on the left, especially everything at the bottom.  I think all of the information at the bottom could be assumed.  I feel like all of the text makes this layout really cluttered and cumbersome. 

Bartle Bogle Hegarty

New York City, New York

Sometimes ridiculous is the way to go.  This doesn't really make a bit of sense, but I'm obsessed with it.  I don't know why Sebastian is stuck in our world right now and I don't know why his immune system is so great, but I know I will probably forward this to my parents and my sister and see what they think.  And I think that is how ads like this work.  People forward them because they are ridiculous and then more people get exposed to the product.  

Weiden +Kennedy

Amsterdam, Netherlands

This is the most literal translation of the benefit of Coke Zero.  Your buds won't believe what your eyes see.  It is really a great piece of work.  I don't quite understand why each body part has a different accent, but you know what?  I'm for it.  I am really looking forward to seeing what other ideas branch off from this concept!

Dentsu

Beijing, China

There is a lot of drama in this shot.  It calls for an urgent action, which is appropriate considering the cause.

Doner

Toronto, Canada

When you think of addiction, you usually think of cocaine or heroin.  You don't typically think of a gambler needing rehab.  However, it is a big problem that a lot of people face.  This campaign does a good job of equating a gambling addiction with a drug addiction and making it a more serious issue.  My favorite is the one with the die coming out of the pill bottle.  I think it is more dramatic and disturbing.

Cramer-Krasselt

Chicago, Illinois

This is just plain fun.  It is interactive and really clever.  In Dr. Alvey's class last semester, I saw advertising similar to this.  It was for a ballet school and the flyer was a tutu and the part that stuck out was the full part of the skirt.